noun [im-pakt]; verb [im-pakt]

influence; effect: the impact of Brooke USA on the lives of working horses, donkeys and mules, and the people they serve.

Brooke USA knows that the true measure of its effectiveness is how well it performs its mission. When looking at impact, there are two critical buckets to consider: the what and the how.

  • What is Brooke USA trying to change in the world?

  • How is Brooke USA doing it?

To understand the impact of our work, see one donor’s story below.


Reflections

Through the looking glass: a trip to Nairobi, Kenya

When longtime Brooke USA supporter Ligeia Polidora traveled to Nairobi, Kenya, she expected to learn more about the organization she had generously supported for years. What she experienced instead was a deeply moving look at the lives of working donkeys and the young people whose livelihoods depend on them. During her visit with the Brooke East Africa team, Ligeia met groups of donkey cart drivers who gather each day hoping to be hired to transport goods through the busy streets of Nairobi. Many of these young men and women come from extremely difficult backgrounds, but through Brooke-supported programs and partnerships with local organizations, they are gaining access to education, life-skills training, and practical knowledge about proper animal care.

One of the most powerful moments of Ligeia’s visit came as several young donkey owners shared their personal stories — candidly describing past struggles with poverty, addiction, and mistreatment of their animals, but also speaking with pride about the transformation they experienced through their involvement with the program. Their stories illustrated the profound ripple effect of Brooke’s work: when working equines receive proper care, entire communities benefit.

Ligeia also gained insight into the broader challenges facing working equines in Kenya, including the devastating impact of the donkey skin trade driven by demand for ejiao. For many families — particularly women in rural areas — donkeys are essential for transporting water, firewood, crops, and goods that sustain their households and livelihoods. Protecting these animals is therefore inseparable from protecting the economic security of vulnerable communities.

In her reflections, Ligeia shares how meeting the donkeys, their owners, and the dedicated Brooke East Africa team brought Brooke USA’s mission to life in a powerful way. Her story offers a heartfelt perspective on the importance of the work supporters make possible — and the hope that continued compassion and partnership can create a better future for both working equines and the people who rely on them.


With Your Help We Can Reduce The Immediate Suffering Of The World’s Most Vulnerable Working Horses, Donkeys And Mules, Achieve Global Impact, And Make Sustainable Improvements.

 
 
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Brooke USA Ambassadors

 

Brooke USA Celebrity Ambassadors

Ingrid Hoffmann / Chef

Ingrid Hoffmann is the host of “Top Chef Estrellas” (Telemundo, NBC), “Simply Delicioso” (Cooking Channel) and “Delicioso” (Univision). Ingrid is a frequent guest of shows like Un Nuevo Día, The Talk, Oprah, Martha Stewart, The View, The Today Show, The Early Show and The Wendy Williams Show. She partnered with the American Diabetes Association (ADA) to write a new cookbook called, “Latin Comfort Foods Made Healthy: More Than 100 Diabetes-Friendly Latin Favorites.”

She is also the author of "SIMPLY DELICIOSO: A Collection of Everyday Recipes,” “LATIN D’LITE: Delicious Latin Recipes with a Healthy Twist” and the best-selling cookbook “SIMPLY DELICIOSO: A Collection of Everyday Recipes.”

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Dawn Laurel Jones / Photographer

Dawn Jones is a production stills photographer in the motion picture industry. As a 27-year member of the International Cinematographers Guild, she provides on set and behind the scenes images for press kits and advertising promotion. Photography has taken her around the globe including Antarctica where she captured imagery that helped tell the story of the challenges to our climate. Her images were auctioned at 10:10 in London, and the Ace Gallery in Los Angeles on behalf of Al Goreʼs Climate Reality Project to help raise awareness regarding climate change. Her photography has been published in various books, and magazines including Architectural Digest, Texas Architect, Cowboys and Indians, and Polo Magazine. When not on film location, Dawn spends time with her husband on their ranch in San Saba, Texas where she assists in organizing their wildlife management, Brangus cow calf operation, and land management of removing nonindigenous plants while preserving native biodiversity. Her ranch experience offers opportunities to share and learn with Texasʼ top agronomists at the Lady Bird Johnson Wildflower Center in Austin, Texas where she serves as an advisory board member. Dawn has been involved in polo since meeting her husband, Tommy Lee Jones, 24 years ago. She has won the Womenʼs U.S. Open twice, once awarded the game MVP, recently played in the historic Argentine Womenʼs Open 2017, and over the years, won the Outback 14 goal league, and played in the Menʼs 26 goal US Open.

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Mary Alice Monroe / Author

Mary Alice Monroe is the New York Times bestselling author of 22 novels and two children’s picture books. She writes richly textured stories that delve into the complexities of interpersonal relationships and the parallels between the land and life. Monroe’s novels are published worldwide. Monroe has achieved many lists, including the New York Times, USA Today and SIBA and starred reviews. Her novel, The Beach House, was a Hallmark Hall of Fame movie starring Andie MacDowell, Minka Kelly, and Chad Michael Murray. Mary Alice is an active conservationist and serves on the Board of the South Carolina Aquarium and The Leatherback Trust.


With Your Help We Can Reduce The Immediate Suffering Of The World’s Most Vulnerable Working Horses, Donkeys And Mules, Achieve Global Impact And Make Sustainable Improvements.

 
 
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The Donkey Girls: Charlotte & Isabella

Meet Charlotte & Isabella, the beautiful Donkey Girls who have dedicated their lives to alleviating the suffering of working equines globally. These two ladies know the life they lead with lush pastures in Mississippi is blessed, and in turn, they want to give back and help their fellow comrades. Charlotte & Isabella have inspired multiple initiatives to help Brooke USA, including tack room change challenges, Brooke USA swag and Paint Hope Orange. You may recognize The Donkey Girls from their logo on Paint Hope Orange, or from their video (yes, they have their own video!) If you are interested in learning more about Charlotte & Isabella, make sure to visit www.PaintHopeOrange.com to see their collection of items that benefit Brooke USA, as well as the beautiful designs they have worked on with their rescue mom, Brooke USA Dot Cathy Moss Dattel.

Donkey

Meet Donkey, the beloved four-legged ambassador owned by January Magee! With his gentle spirit and therapeutic presence, Donkey has captured hearts wherever he goes. More than just a friendly face, he’s also a passionate advocate—helping raise awareness and funds for Brooke USA at community events. Whether he’s offering comfort or sparking conversations about equine welfare, Donkey proves that even the smallest hooves can make a big impact.

Slate the Dressage Mule – AKA Muli or Assassin

Since learning about Brooke USA, Grand Prix dressage rider Vicky Busch and her husband Eric have been generous supporters with the help of their dressage mule, Slate. Owning Slate has made the work that Brooke USA does — helping working equines including mules around the world — a cause close to the Busch’s and Slate’s hearts. Slate helps to continue to spread awareness of the plight of working equines in the developing world and the work of Brooke USA.

Patrick the Miniature Horse

GTR Patricks Vindicator (Patrick) is a 21-year-old miniature horse gelding. Patrick is well known and highly regarded by top miniature horse trainers, owners and breeders across the world. He was recently inducted into the Equus Foundation’s Horse Stars Hall of Fame. He has been featured in “The Miniature Horse World magazine” on multiple occasions, and has been referred to as the “Equine Ambassador Extraordinaire.” Patrick, as well as his team, Sarah and Jessica Schaaf, work diligently to spread the word about Brooke USA, raising funds and awareness at events and across social media.

Kate the Black Burro

Adopted in 2016, Kate stole the hearts of the Caldwell family out of Tennessee. Kate is one classy “beer burro”, an adorable miniature donkey who travels to events and parties raising awareness and funds for Brooke USA. She is famous in her realm of business, featured in several national publications such as People Magazine, Southern Bride & New Bridge Polo Club.

Kate and her sidekick Lizzy Longears are excellent examples of well-kept and cared for working equines. It’s obvious they both enjoy social events and hope to help achieve global impact for Brooke USA through social media.

Banjo

Banjo came to our dear friend and supporter Nancy Goldmark last year as a three-year-old through Aiken Equine Rescue. He had been separated from a bonded friend and was living in an enclosure with goats. He was frightened of them as they were quite aggressive towards him.

Nancy decided he needed to come home to my little herd of three mini donkeys and learn to be a donkey again. Although scared initially, he settled in very quickly and became a loving, trusting, happy member of the family.

 

Little Orphan Annie - Zen Donkey Experience

Patrick

Ruthie & Chester

Anna

 

With your help we can reduce the immediate suffering of the world’s most vulnerable working horses, donkeys and mules, achieve global impact and make sustainable improvements.

 
 
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Our Partners

 

2026 Sponsors


Retail Partners


With Your Help We Can Reduce The Immediate Suffering Of The World’s Most Vulnerable Working Horses, Donkeys And Mules, Achieve Global Impact, And Make Sustainable Improvements.

 
 
 

Brooke USA Staff

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With Your Help We Can Reduce The Immediate Suffering Of The World’s Most Vulnerable Working Horses, Donkeys And Mules, Achieve Global Impact, And Make Sustainable Improvements.

 
 
 
 

About Brooke USA

Brooke USA’s mission is to significantly improve the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East and Latin America by raising funds and responsibly directing them to the areas of greatest need. Donations to Brooke USA are tax-deductible.

Presently, Brooke USA supports the work of Brooke across the globe. Brooke is the world’s largest international equine welfare charity, and has been in existence for more than 80 years. Brooke delivers on Brooke USA’s funded initiatives, and provides reports on progress, accomplished milestones and future deliverables. Brooke’s goals are to reach the largest number of animals in the world’s poorest countries, benefitting the people who depend on them. Brooke USA also supports and works with other organizations with a similar mission, both in the US and abroad.

Strategy Statement:

Brooke USA recognizes that the welfare of working horses, donkeys and mules the world over is an overlooked - yet crucial - part of keeping families out of extreme poverty. Everything Brooke USA is centered around strengthening communities so they can better care for the working horses, donkeys and mules their livelihoods depend on.

Brooke USA funds practical, sustainable, culturally-relevant programs, provide support, advice, and infrastructure to countries across the developing world.

On a global scale, Brooke USA funds advocacy programs to influence governments and other institutions to raise the profile of working equine animals on the policy and development agendas.

Our Geographic Focus

Brooke USA currently funds work across Africa, Asia, the Middle East and Latin America. Brooke USA receives proposals from various organizations and the Board of Directors reviews and approves the proposals based on the following criteria:

  1. High numbers of working horses, donkeys and mules

  2. High levels of human poverty (using the United Nations’ Human Development Index)

  3. Potential partners with a common goal

  4. Adequate security to be effective

In 2019, Brooke USA funded work in the following countries:

United States

Cuba

Guatemala

United Kingdom

Pakistan

India

Ethiopia

Kenya

Senegal    


With Your Help We Can Reduce The Immediate Suffering Of The World’s Most Vulnerable Working Horses, Donkeys And Mules, Achieve Global Impact, And Make Sustainable Improvements.

 
 
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EJIAO, MANUFACTURED BY BOILING DONKEY HIDES, IS SOLD ON AMAZON & NOW ON ETSY!

STOP THE SALE OF EJIAO.

A hidden tragedy impacting animals—and the people who depend on them

A dramatic rise in the global trade of donkey hides is fueling a devastating crisis. Across Africa, Asia, and Latin America millions of donkeys are being slaughtered each year to meet demand for ejiao, a gelatin derived from their hides.

As prices surge, so does illegal activity. Donkeys are being stolen, trafficked, and slaughtered in inhumane conditions—sometimes just steps from the homes of the families who rely on them. This is not only an animal welfare emergency—it is a humanitarian crisis.

For many families living in vulnerable communities, a donkey is not just an animal—it is their livelihood. Donkeys carry water, transport goods, help grow food, and provide access to markets, schools, and healthcare. When a donkey is lost, a family can lose everything. The consequences are immediate and severe, often pushing already struggling households deeper into poverty.

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Why This Is Happening

Ejiao, a product made by boiling donkey hides, is used in traditional medicine and cosmetics. Its growing popularity has driven an alarming increase in demand.

  • An estimated 5.9 million donkeys are slaughtered each year for their hides

  • Demand is projected to rise to 6.8 million annually

  • The United States is now the third-largest importer of ejiao products

This demand is accelerating both legal and illegal trade, creating widespread suffering and destabilizing entire communities.

Our Immediate Goal

We must stop the sale of ejiao on the world’s largest online marketplaces. By reducing product availability, we can disrupt the economic incentives driving both legal and illegal donkey slaughter.

Organizations around the world—including Brooke USA and its global partners—are working tirelessly to:

  • Advocate for bans on donkey slaughter

  • Support international policy change with organizations like the UN’s Food & Agriculture Organization

  • Educate communities on protecting their animals

  • Combat illegal trade through government partnerships

But we cannot do this alone.

MAKE AN IMPACT NOW

OIE (World Organization for Animal Health) Official Statement: “Considering the impact and consequences of the increased global demand and trade of donkeys and their products, the OIE encourages its members to implement international standards, not only to protect donkey health and welfare, but also to safeguard the livelihoods that depend on them.”

The Slaughter Is Reality.

 
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The donkey hide trade has reached unprecedented levels. If we don’t move fast, hundreds of thousands of donkeys will die.

 

OUR IMMEDIATE GOAL

Take Action: Help End the Demand

1. Urge Congress to Support the Ejiao Act (H.R. 5544)

The Ejiao Act aims to prohibit the trade of donkey hides and ejiao products in the United States. Your voice can help protect donkeys and the people who depend on them.

Contact your U.S. Representative today and ask them to support H.R. 5544


2. Tell Amazon and Etsy: Stop Selling Ejiao

Online marketplaces play a major role in fueling demand. By allowing the sale of ejiao products, companies like Amazon and Etsy are contributing to this crisis.

We need them to take responsibility.

Contact Amazon Leadership

Andy Jassy, CEO
Amazon Corporate Headquarters
410 Terry Ave N
Seattle, WA 98170

📧 Copy: Office of Public Policy
ATTN: Robert Diznof
RDDiznof@amazon.com

Amazon Office of Public Policy
1800 S Bell Street
Arlington, VA 22202

Contact Etsy Leadership

Colin Stretch, Chief Legal Officer & Corporate Secretary
Etsy, Inc.
117 Adams Street
Brooklyn, NY 11201

cstretch@etsy.com

We have included the suggested body in the email when you click the button above. Please note that there are items you can use to customize the letter, and you should also sign your name.

Check out some suggestions to include in your correspondence.

We ask that you remain courteous and polite throughout all communications. The tone of our dealings with Amazon and Etsy need to remain professional at all times.



Meet Joseph - Nakuru, Kenya

Joseph lives in Bobung, near Nakuru, Kenya. He works as a water vendor, delivering water to homes and businesses, using his donkeys. He has a wife and six children. “My entire family’s needs and my needs depend on my donkey. From my donkey I am able to get a salary, I pay rent and even school fees.”

When Joseph’s four donkeys were stolen from him, he was devastated. “I used to love them so much…the only person I depend on is my donkey and I trust him as my boss. He has brought me this far.”

It is likely that Joseph’s donkeys were stolen and slaughtered for their hide.

Not only was Joseph concerned about the welfare of his donkeys after they were stolen, but he found his livelihood to be in real jeopardy also. He has only ever delivered water, and had no other skills to find alternative employment. “This is the only job that I know.” Sadly, the theft of his donkeys was the beginning of a downward spiral for Joseph.

“Ever since my donkeys were stolen, my business came down drastically… this led to one of my children having to stop school because they were stolen at the time when he was returning to school and he needed the school fees… The landlord locked me out so I had to plead with him…my kids couldn’t sleep outside. I had so many problems during that time.”


KEEP IN TOUCH

Brooke USA would like to keep you updated about our efforts to ban the sale of ejiao on Amazon. We will share with you information we believe will be of interest to you. You can opt-out any time.

And, let us know when you send your letter.

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