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FOR IMMEDIATE RELEASE
Contact: Cindy Rullman, Brooke USA
859-296-0037
Cindy.Rullman@BrookeUSA.org

 

U.S. WORLD WAR ONE CENTENNIAL COMMISSION NAMES BROOKE USA’S “HORSE HEROES”
OFFICIAL PARTNER

Equine Welfare Charity will Honor Yesterday’s American Horse Heroes
by Helping Today’s Working Equines

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LEXINGTON, Ky (March  6, 2017) This year the United States will commemorate its World War One Centennial by marking the 100th anniversary of America’s entry into one of the bloodiest war of the century. As part of the commemoration, the U.S. WWI Centennial Commission has made Brooke USA’s Horse Heroes campaign an official Centennial Partner in remembering the contribution of America’s horses and mules to the war effort.

The Commission was established by the U.S. Congress under the World War I Centennial Commission Act. The role of the Commission is, among other things, to develop programs to commemorate the historic event and to encourage and facilitate the activities of private, state, and local organizations which are commemorating the centennial. President Obama signed the Act, and Presidents Jimmy Carter, George H.W. Bush, Bill Clinton, and George W. Bush are Honorary Chairs of the Commission.

“The Commission is pleased to endorse Brooke USA’s ‘Horse Heroes’ as an official partner. The Commission believes that Horse Heroes will further the Commission’s goals of educating the American people about the causes, courses and consequences of World War One, commemorating U.S. involvement in that war, and honoring the service and sacrifice of American servicemen and women in the war.”

The role of Horse Heroes will be to remember the nearly one million American horses and mules who served alongside their brave soldiers, by raising one million dollars to improve equine welfare around the world.

Dr. David Jones, Chairman of Brooke USA, said, “We are tremendously honored to be counted as an official Centennial Partner alongside several highly esteemed organizations, and we’re also grateful for the privilege of bringing the immeasurable impact that American horses and mules had on the war to the public’s attention.”

Sir Evelyn Webb-Carter, Chairman of Brooke International, stated, “As a retired senior British Army officer and a military historian, I can attest to the enormous impact that American horses and mules had on the war effort. As far as we can determine, nearly two-thirds of the animals used in WWI by England in France and other theaters of war were from North America, so we are glad for the opportunity that the Commission has given Brooke USA to remember those animals.”

Watch the short Brooke USA Horse Heroes video

Watch the short Brooke USA Horse Heroes video

Horses and mules carried men to battle and wounded men to safety.  They transported food, water, medical supplies, guns, ammunition, and artillery to the front lines through appalling weather, over unforgiving terrain, in horrifying situations, and surrounded by dead and dying men and animals.  Yet they continued to do their part, in spite of being terrified and often while sick and wounded themselves, and they worked until they were annihilated by guns or poison gas, or simply died in their harnesses from exposure and sheer exhaustion. 

Sir Evelyn continued, “Their contributions were enormous, but so were their mortality rates and their suffering (of the one million American equines who went to Europe, only 200 returned. In total, eight million horses and mules died in WW1).

"Neither the men nor the horses wanted to be there, but nevertheless these forgotten equine heroes devoted themselves wholeheartedly, day and night, as true partners to the men who needed them. The American horses and mules provided immense support to the British, French, and American armies, and without their sacrifices, the war’s outcome - and now the world - would be very different.”

Brooke has its roots in WWI, as its founder, Dorothy Brooke, rescued 5,000 former war horses and mules who had been abandoned by their armies after the war.  Today, the charity that still operates in her name, Brooke, has become the world’s largest international equine welfare charity.

Sir Evelyn continued, “While horses no longer serve the military in the massive numbers of former years, today there are more than 100 million equines who are carrying out many of the same types of jobs as they did 100 years ago while they work for the poorest people on earth.

“They are also suffering similar hardships leading to chronic suffering and high mortality as their military forebears, while supporting 600 million people in the developing world.”

It is estimated that 80% of those working equines are suffering from preventable problems such as exhaustion, dehydration, lameness, heat stress, diseases and injuries.

By providing scientifically proven, practical and sustainable programs, Brooke teaches owners how to improve the welfare of their animals.  They also provide free veterinary care for many of them.

Last year alone, Brooke reached two million horses, donkeys, and mules in the developing world with programs to improve their welfare, also benefitting 12 million people who depend on those animals to help them earn a meagre livelihood.

Brooke USA, headquartered in Lexington, Kentucky, supports Brooke’s sustainable equine welfare programs across Asia, Africa, the Middle East and Central America through fundraising and stewarding donations to the areas of greatest need.

Jones continued, “With Brooke’s North American headquarters located in Kentucky, we are especially pleased to represent the ‘Horse Capital of the World,’ as we ‘salute’ America’s war horses in partnership with the Commission.”

Brooke USA’s Horse Heroes campaign will seek to raise one million dollars – one dollar in memory of each American equine war hero - to support equine welfare programs which will also benefit the people who depend on those animals.

Jones concluded, “We believe that the best way to honor yesterday’s war horses and mules is by helping today’s working equines. Brooke is equipped and positioned to do a great deal to improve the welfare of these important animals through our Horse Heroes campaign. We’re asking anyone who appreciates the contributions that American horses and mules made to the war effort – and subsequently to the world - to respond by donating in memory of those animals; just one dollar for each animal who suffered and died in service to our country and our allies in World War One.”

To learn more about the U.S. WWI Centennial Commission, go to www.WorldWar1Centnnial.org.  To learn more about the Horse Heroes campaign, visit www.HorseHeroes.org.  To learn more about Brooke USA, please visit www.BrookeUSA.org.  

Editor’s Note: For more information, please contact Cindy Rullman, Brooke USA, 859-296-0037 or Cindy.Rullman@BrookeUSA.org.

 

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The U.S. WWI Centennial Commission

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The Commission was established by the World War One Centennial Commission Act, part of Public Law 112-272 passed by the 112th Congress and signed by President Obama on January 16, 2013, and further refined by Public Law 113-291, Subtitle J, Section 3091. The Commission is responsible for planning, developing, and executing programs, projects, and activities to commemorate the centennial of World War One; encouraging private organizations and State and local governments to organize and participate in activities commemorating the centennial of World War I; facilitating and coordinating activities throughout the United States relating to the centennial of World War One; serving as a clearinghouse for the collection and dissemination of information about events and plans for the centennial of World War One; and developing recommendations for Congress and the President for commemorating the centennial of World War One. The Commission is building the national World War One Memorial at Pershing Park in Washington, DC with private donations.


FOR IMMEDIATE RELEASE - June 1, 2016

11,500 Horses, Donkeys, and Mules to Receive Help
Brooke USA Launches “Buy a Donkey a Drink” Campaign to Ease Suffering

LEXINGTON, Ky (June 1, 2016)  In drought-prone developing countries, survival is difficult enough without the added burden of life-threatening heat stress and exhaustion.  That’s true for humans and also for the equine animals who labor alongside them in poverty-ravaged areas to help them earn a livelihood. 

In Ethiopia, which is plagued by both drought and extreme poverty, working equines are a lifeline for their owners. They are crucial to carrying out backbreaking household chores, plowing fields, taking goods to market, earning extra money so families can pay school fees for their children, and to purchase food, clothing, and medicine.

The animals haul construction materials, carry food and water to other livestock, transport relief supplies during natural disasters, and much, much more, all of which contribute to the health and financial stability of individuals, families, and communities. Unfortunately these equines are suffering from a myriad of problems that are exacerbated by chronic dehydration.

Brooke USA, the American fundraising arm of the Brooke, the world’s largest international equine welfare charity, is about to change the future for these animals, thereby helping the families who need them.

“When an equine in the developing world can’t work due to injury, illness, or death, it can have a devastating impact on the families who rely on it, observed David Jones, DVM, Chairman of Brooke USA.  Dr. Jones has seen first-hand the wide-scale suffering of these working equines, and he has also seen the dramatic difference that can occur with regular access to water.  He continued, “The single, most crucial step that we can take to alleviate the suffering of the animals in this part of Ethiopia and to ensure a livelihood for their poor owners is to provide access to water.”

Soon 11,500 of these very important animals will have lifetime access to the water they so desperately need, thanks to a new project being funded this summer by Brooke USA donors. The “Buy a Donkey a Drink” campaign will raise support to construct five permanent water troughs in the Shala Woreda (district) of Ethiopia.  These 50-foot-long concrete troughs will be located in very busy market areas where thousands of animals regularly gather. 

The troughs will allow as many as 340 horses, donkeys, and mules to quench their thirst with each filling, and will allow other livestock such as cattle and camels   to receive life-saving water as well.

It is estimated that this project will reduce the mortality rate among working equines in this area by 45%.

This project also includes training and facilitating "water committees" among the animal owners in the target area who will be responsible for the day-to-day operation and management of the water supply service. They have an important role in ensuring that the equines are properly benefitting from the water troughs.  The project will also train the committee members on equine welfare so that they can disseminate information and educate other equine owners and users coming to the water troughs on equine welfare issues.

“As much as the animals will benefit from regular access to water, it is their owners who will be the ultimate beneficiaries because their working partners will be healthier, happier, and better able to continue their important jobs,” concluded Dr. Jones.

The fundraising goal is $98,000 over the next three months, which will allow construction of the water troughs to begin at once and be completed in phases by the end of the year.

For more information on this campaign, go to www.BuyaDonkeyaDrink.org or email Info@BrookeUSA.org. For more information on Brooke USA, go to www.BrookeUSA.org.

Editor’s Note:  High-res photos are available to accompany this release by contacting Cindy Rullman at Brooke USA, 859-296-0037 or Cindy.Rullman@BrookeUSA.org

 

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An overloaded and exhausted donkey heads to market with a very heavy burden

An overloaded and exhausted donkey heads to market with a very heavy burden

Families like this one in Ethiopia are often completely dependent upon their working equine to provide a livelihood.

Families like this one in Ethiopia are often completely dependent upon their working equine to provide a livelihood.

Animals often collapse - and die - after reaching the markets with their goods.  Access to water could change the fates of many of these animals.  It is estimated that this water trough project will reduce the mortality rate in this area by 45%.

Animals often collapse - and die - after reaching the markets with their goods.  Access to water could change the fates of many of these animals.  It is estimated that this water trough project will reduce the mortality rate in this area by 45%.

Additional permanent water troughs like this one already constructed by the Brooke in Ethiopia will be accessed by thousands of animals, benefitting tens of thousands of people who depend on those animals.

Additional permanent water troughs like this one already constructed by the Brooke in Ethiopia will be accessed by thousands of animals, benefitting tens of thousands of people who depend on those animals.


 

Brooke USA Launch Event - MARCH 20, 2015 

Press release:  Her Royal Highness The Duchess Of Cornwall Commemorates The Advancement Of Brooke USA

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Her Royal Highness The Duchess of Cornwall
Commemorates the Advancement of Brooke USA

International Equine Welfare Organization Hosts Royalty in Louisville

LEXINGTON, Ky (March 23, 2015) Her Royal Highness The Duchess of Cornwall commemorated the advancement of Brooke USA at a reception for Brooke donors and guests at Churchill Downs on Friday, March 20.

Upon arrival at Churchill Downs, Her Royal Highness The Duchess of Cornwall was greeted by two miniature donkeys representing Brooke USA’s programs to improve the welfare of working horses, donkeys and mules in the developing world.

As President of the Brooke, the world’s largest international equine welfare organization, Her Royal Highness The Duchess of Cornwall planned the visit to the newly established American division of her charity while accompanying her husband, His Royal Highness the Prince of Wales, Prince Charles, to Louisville as part of a brief visit to the United States.

 “I am very proud to be the president of the Brooke,”  said Her Royal Highness The Duchess of Cornwall at an event celebrating the 80th anniversary of the Brooke in 2014.  “I love horses, and I’ve ridden all my life, so I am passionate about the work of this unique charity. Its determination to improve the lives of working horses, donkeys and mules in many countries where animals are not so respected and loved as they are here is legendary.   READ MORE >


Approved Images For USE

Event Images

Photos by Jennifer Munson Photography


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300 dpi JPG


Her Royal Highness The Duchess of Cornwall, President

Her Royal Highness The Duchess of Cornwall visiting Brooke program in Pakistan

HRH The Duchess of Cornwall visits Brooke programs in Egypt


The Brooke in action


Brooke USA Case For Support

Download Full Case as PDF >

Case Excerpt

100 million horses, donkeys and mules are hard at work as you read this. An estimated 600 million people in the developing world rely on their labor to survive. They are the engines that power the world’s poorest communities. Sadly, many of these poor animals suffer ill health, exhaustion, dehydration, disease, injury, and malnutrition as a direct result of impossible workloads. Millions of working animals endure extreme suffering every day, often compounded by a lack of accessible and affordable animal health services. Some of these problems can be avoided.

The Brooke’s vision is a world where working horses, donkeys and mules are free from suffering. The Brooke is an international equine charity, dedicated to improving the welfare, health and wellbeing of working horses, donkeys and mules through engaging communities in improving welfare and veterinary treatments and services. We also work with individuals, institutions and governments to encourage changes to policy, benefiting the welfare of both working equine animals and their owners.

Read Full Case >


Who is Brooke USA?

Brooke USA exists to support the work of the Brooke, the worlds largest international equine welfare organization.

Who is the Brooke International?

The Brooke's vision is of a world in which working horses, donkeys and mules are free from suffering, and better able to support the people who depend on them.

The Brooke works directly and through partners to do whatever will most improve the welfare of working horses, donkeys and mules through the alleviation of existing suffering and the development of equine welfare practices and facilities to prevent and reduce suffering in the future.

Who is the President of the organization?

Her Royal Highness the Duchess of Cornwall is serving her second term as president of the Brooke and in this video helps celebrate the 80th anniversary of the organization.

Media Contact

Cindy Rullman
 (859) 296-0037

Cindy.Rullman@BrookeUSA.org

 

4089 Iron Works Pkwy
Lexington,  Kentucky 
40511  USA